All right, so the big clothing providers have already convinced the consumer that a porly printed, washed out print on a super thin garment is fashionable. What’s next? Well, the obvious: print even less ink! Right now in the stores you will see designs that are extremely small with very thin fonts. Don’t get me wrong, it can be a cool thing if done discretely. But if that is the trend, it will be just one more reason why the traditional imprinted tee will go away. People will tire of designs where you will have to pull out a magnifying glass to see the content. It’s hilarious how even businesses get pulled into this garbage. You will see the company’s logo printed 1.5 inches across underneath the tag on the back of a tee. It’s like renting space on a highway sign and making your ad 12 inches across.
Prediction: (and of this post’s revision and it is already begun) The next way to cut production costs and still sell a tee for a premium cost is to just plain have less material. They have already gotten about as thin as they can go, so now the direction will be less coverage. Tight fitting tank tops for the men, low cut belly tees for the ladies. This may sound cold, but since the population of the USA has never been less obese, it will be the fat people club (which i am a long time member) that will drive the clothing market in a different direction.